Shannon Cheesman
Strategic Writer & Editor · Helping You Say It Better
You do great work. Your content should make that obvious.
After 30 years and thousands of projects, I’ve learned that readers can feel the difference between content made with thought and content that was just… made.
That difference determines whether readers see your business as credible, capable, and worth their time.
Your readers can feel the difference between content that was made with thought and content that was just… made. When it’s the latter, it undermines exactly what you’re trying to build.
I work with businesses and organizations who value quality and understand that effective communication matters. They’re not looking for fast, they’re looking for right. If that sounds like you, we should talk.
What You Get When We Work Together
Content that makes the right impression.
Before you have a chance to speak with a prospect or client, your content is already speaking for you.
I help make sure it reflects the professionalism and expertise behind your work.
A writer who understands your business.
Good content starts with understanding.
I take the time to learn how you work, who you’re trying to reach, and what makes your business different, so the finished piece sounds like you, not me.
An experienced partner you don’t have to manage.
Working with a senior-level writer and editor who has been at it for decades means less explaining, less hand-holding, and fewer revisions.
I know how to get up to speed quickly, work independently, and deliver thoughtful work without creating more work for you.
In Their Words
I’ve been fortunate to work with great people throughout my career. Here’s what some of them have said.
“Shannon is an experienced writer with a natural flow and a strong sense of structure. What stood out most was her ability to take a topic and truly run with it—turning it into something engaging and thoughtfully crafted. I would highly recommend working with her.”
— Former Client, B2B Content Project
“Shannon has a strong editorial eye and is a thoughtful, detail-oriented writer you can genuinely rely on. She is highly reliable, thorough, and proactive, with a collaborative approach that’s rare and valuable.”
— Former Colleague, 5+ Years Working Together
“Shannon is an exceptional writer and strategic thinker. She leads by example and her work ethic is genuinely contagious.”
— Former Colleague, 5+ Years Working Together
Website Writing & Editing Services
Your website plays an important role in how potential customers perceive your business.
Getting the messaging right matters.
I’ll take a close look at what’s working, identify where improvements are needed, and help you make a stronger impression on the people you want to reach.
Website Review & Recommendations
$499
An experienced, objective review of your website’s messaging, content, and overall effectiveness.
You’ll receive:
- Homepage review
- Key service page review
- Messaging and positioning feedback
- Recommendations for content structure, organization, and presentation
- Written summary with prioritized next steps
Best for businesses that know their website could be making a stronger impression but aren’t sure where the gaps are.
Website Copy Refresh
Starting at $1,250
A strategic review and revision of existing website content to strengthen messaging, improve consistency, and better reflect the quality of your business.
You’ll receive:
- Review of current website copy
- Messaging recommendations
- Strategic revisions to key pages
- Improvements to structure, flow, and consistency
Best for businesses whose website no longer reflects the quality of their services, expertise, or reputation.
Complete Website Copy Package
Starting at $2,500
A comprehensive website content project designed to help your business communicate more effectively and make a stronger impression on potential customers.
Includes:
- Messaging strategy and content planning
- Complete website copy development
- Recommendations for content structure and presentation
Best for businesses launching a new website or making significant improvements to an existing one. I can partner with you directly, or with your web designer or firm that’s working on the overhaul.
Content Writing & Editing Services
Thoughtful content can demonstrate expertise, support important business objectives, and strengthen relationships with the audiences that matter most.
I’ll help you develop content that informs, engages, and reflects the quality of your work, whether you’re sharing insights, communicating with stakeholders, or developing long-form publications.
We’ll start by discussing your goals and what you’re hoping to accomplish.
Thought Leadership Content
Starting at $750
Original content designed to showcase your expertise, share your perspective, and strengthen your professional reputation.
Includes:
- Topic development and content planning
- Research and content creation
- Editorial review and refinement
Best for business owners, consultants, and organizations that want to share meaningful insights and demonstrate expertise.
Long-Form Content
Starting at $1,000
Substantial content projects that require research, organization, and careful editorial attention. Projects may include reports, guides, white papers, case studies, publications, and similar long-form content.
Includes:
- Research and content development
- Strategic planning and organization
- Writing, editing, and refinement
Best for organizations that need well-developed content that informs, educates, or supports decision-making.
Business Communications
Starting at $500
Communication projects that require thoughtful messaging, sound judgment, and an experienced editorial perspective.
Includes:
- Internal communications
- Client and stakeholder communications
- Business messaging and content development
- Editorial review and refinement
Best for organizations that need help communicating important information to employees, clients, stakeholders, or the public.
How Can I Help?
Every project starts with a conversation. I’ll tell you honestly whether I can help, and how.
Why I Do This Work
Thirty years in, I still genuinely love what I do. There’s something deeply satisfying about watching an idea take shape — from a rough thought to a sentence, from a sentence to a paragraph, and from a paragraph to a piece that says exactly what it needs to say.
More than anything, I want the people I work with to feel that care in every piece we create together.
