Your website might look great, but is it connecting with your audience? Or is it window dressing without substance?
After three decades of working in writing and editorial roles, I’ve seen the same pattern: writing can get treated as an afterthought in favor of the more visual elements of design.
I get it. Colorful, striking imagery trumps letters in black and white.
But I’d like you to try a simple exercise to demonstrate the flaws that can emerge when you don’t consider the role of good website copy.
Run the following prompt, designed to surface the types of things a professional editor would look for. Apply it to your own website, a competitor’s site, or even page content delivered to you by your marketing agency.
You might be surprised by what the analysis will reveal. There are opportunities you might be missing or ways you can stand out from your competitors. It might even show you if the money you’re spending with an agency is money well spent.
Now I’m not suggesting that AI should replace a human editor. AI is simply good at identifying patterns and potential problems, while professional editors are great at nuance, context, and judgment.
Instead, the results can be a great starting point for taking a closer look at what’s going on with a website’s messaging.
Try It Out
There’s no email or sign-up required, it’s simply a PDF I created and saved here on my website for my readers.
To try it:
- Copy the URL of the website you’d like to analyze and add it to the prompt.
- Open the AI tool of your choice.
- Paste in the prompt and hit enter.
You’ll get a long, detailed output full of useful information to dig through. If you’re running your own website through it, some of the feedback might sting, but it’s valuable knowledge you can use to make improvements.
And if the feedback is positive, great! Your website copy is doing what it should be doing, and you should keep at it.
Related Article: Is Your Website Underselling You? 5 Signs It Might Be
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